Urbanic eyeing Gen Z consumers with launch of Savana in India

Urbanic, a UK based premium fashion brand has launched its Gen Z focussed sub-brand Savana in the Indian market.

The brand was launched at an event at The British High Commissioner’s residence in Delhi with Savana’s founding partner James Wellwood officially unveiling the brand to the Indian audience.

Savana’s debut collection featuring a variety of styles from casual daywear to evening attire will be available on the brand’s website and leading e-commerce platforms in India.

Commenting on the launch, James Wellwood, founder of Urbanic in a statement said, “We are delighted to introduce Savana by Urbanic, a brand that embodies the essence of contemporary fashion while staying true to our commitment to quality and innovation.”

“With Savana, we aim to empower young women to express themselves through their style, offering them a diverse range of fashion-forward choices that resonate with their lifestyle,” he added.

Founded in 2019, Urbanic specialises in value to mid-priced apparel for Gen Z and millennial women. It currently retails in India, Mexico, Brazil, and Chile.