KNWLS and Nike unveil campaign for high-profile collab

Nike and British label KNWLS unveiled their product collaboration at Milan Fashion Week last month and now they’ve launched the supporting campaign.

They went public with it on Tuesday with the global collaboration that’s available to buy from the same day getting “a bold campaign celebrating unapologetically strong women”.

It stars Nike athlete and Olympian Imani Lansiquot, as well as supermodel Soo Joo Park, contortionist and dancer Nirka Evgenia, DJ/producer VTSS, and DJ/multidisciplinary artist Crystallmess.

They’re an interesting mix with the companies saying each of them is “embodying the strength, sensuality and self-possession of the KNWLS Nike heroine”.

It will clearly be a huge boost for London-based KNWLS, which appeared on the Milan runway for the very first time and which said “this is no ordinary season” for it. 

“In the history of the brand to come, it will be remembered as a crucial marker – a defining moment in its arc,” it added.

The product at the heart of the campaign blends KNWLS staples with “Nike’s elevated athleticism”, celebrating the body in a collection that has a strongly futuristic element.