Published
October 7, 2024
Luxury fragrance and lifestyle business Beautiful India has opened its first flagship store. Located at Mumbai’s Palli Hill, the brand calls the concept store its ‘Brand Temple’ and it houses a selection of fragrances, scented candles, and body care products.
“Beautiful India is much more than a bouquet of luxury lifestyle offerings,” said the business’ founder Praveen Kenneth in a press release. “It is a profound reminder to fall in love with your higher self. It is an invitation to meet the world from your heart. It is Inspired by an equally profound experience called India, which has reminded the world, through the ages, to make the journey of love that truly matters- the journey from the head to the heart. And we believe this message is relevant and needs to be heard even more in our chaotic world.”
The store has a fresh, white interior and displays its products over two levels, nestled in alcoves throughout the space. Beautiful India’s product range includes its gender neutral scents named ‘You,’ ‘Peace,’ ‘One,’ and ‘Love.’
Beautiful India plans to be present in 10 countries in the coming 12 to 18 months through a mix of stand alone brand stores and ‘Brand Temples,’ which function as concept stores. The brand made its debut this year during the Paris Olympics in France, highlighting its global ambitions.
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