2024-09-10 05:25:02
Spotify is sending online surveys looking for feedback to artists and their teams using the Spotify For Artists platform.
“We’d like to understand how you and your teams use Spotify, and identify opportunity to make the experience better for users like you,” reads the email. “Your feedback will help us shape the future of Spotify.”
The survey asks the usual questions including their role (artist, label, marketer), their familiarity with key features, how they use Spotify For Artists and what they think of it.
But they survey also asks more poignant questions including:
- To what extent do you agree or disagree with the following statement?
- “The money I earn from Spotify is a significant portion of my overall income from music.”
- To what extent do you agree or disagree with the following statement?
- “Having my music included in editorial playlists is important to me.”
While Spotify deserves credit for asking these difficult questions, even if the responses come back overwhelmingly negative, it’s unlikely to have an impact.
Spotify is not going to start paying artists more or sprinkling more unknowns into its most popular playlists.
Nor, do we suspect, are they going to share the results of this survey.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
