Children’s apparel and lifestyle brand MiniKlub has launched a new brick-and-mortar outlet in Ajmer to connect with more shoppers in Rajasthan. Located on the second floor of the city’s Mittal Mall, the store caters to children from birth up to eight years old.
“We are delighted to open our doors in Ajmer,” said MiniKlub’s director Anjana Pasi in a press release. “MiniKlub is more than just clothing; it’s a celebration of childhood. We are thrilled to bring our unique and stylish collections to the families of Ajmer, offering them the best in kidswear fashion.”
The store marks a significant step in MiniKlub’s expansion into Rajasthan, according to the brand. With an open façade and bright interior, the store focuses on western style apparel and has a dedicated segment for accessories.
MiniKlub was founded in 2013 and is part of the house of First Steps Babywear. The brand currently counts 65 exclusive brand stores in 28 Indian cities and also has a presence in over 450 multi-brand outlets across the country.
Also retailing from its direct to customer e-commerce store, MiniKlub delivers its goods across India. MiniKlub products are made following sustainable manufacturing processes and ensure comfort and safety for babies and children, according to the label.
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