Sustainable apparel brand Virgio has joined forces with Bollywood celebrity Mira Kapoor to promote eco-friendly fashion across India, leveraging her popularity amongst numerous consumer demographics.
“I’m excited to partner with Virgio, a brand making waves in the fashion industry,” said Mira Kapoor in a press release. “Virgio’s blend of urban style and ethical production is exactly what we need today. Their commitment to sustainable design and responsible practices aligns perfectly with my values. Together, we can inspire more people to embrace a mindful lifestyle.”
Virgio chose Kapoor for its partnership due to her track record advocating for conscious living. Kapoor’s ethnics align with Virgio’s plan to transform India’s fashion industry and make sustainable style the norm, according to the label.
“We are delighted to welcome Mira Kapoor to the Virgio family,” said Virgio’s founder Amar Nagaram. “Her dedication to living authentically and sustainably resonates with our brand’s values. Her fashion sense is impeccable and it complements the brand’s design language. Together, we aim to create a significant impact in the fashion industry by promoting eco-friendly fashion choices and mindful consumerism.”
Virgio uses earth-friendly materials to manufacture its trend driven garments and also focuses on ethical production practices. The label’s latest collections, endorsed by Kapoor, include its ‘Nu Bohème Collection’, ‘Linen Luxe’, and ‘Reworked Stripes’.
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