V-Mart Retail Ltd-owned online fashion retailer Limeroad has entered the offline market with the launch of its first brick-and-mortar store in Karnataka.
The store is spread over an area of 12,000 sq ft spanning three floors is located in Hubli on Gokul Road.
Commenting on the launch, Vineet Jain, chief operating officer of V-Mart Retail in a statement said, “We are thrilled to bring the Limeroad experience to life with our first physical store in Hubli. This represents a significant step in Limeroad’s omnichannel strategy, blending the convenience of online shopping with the tangible experience of in-store retail.”
“The brand is set to offer its unique fashion philosophy to customers and become a landmark fashion destination for the region,” he added.
V-Mart Retail had acquired direct-to-consumer fashion brand Limeroad in an all-cash deal of Rs 31 crore ($3.8 million) in 2022. The company plans to invest a total of Rs 150 crore to help Limeroad scale its presence and achieve profitability.
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