When NASCAR’s one of the most revered couples talk about life, it’s not just about checkered flags and podiums. In 2026, Tyler Reddick became one of the most compelling stars of the sport, winning the Daytona 500 and Atlanta races and establishing himself at 23XI Racing. And through it all, his wife, Alexa DeLeon Reddick, has been a steady partner whose support and personal accomplishments have helped shape their life together off the track. Together, the Reddicks have accumulated a massive net worth in terms of both racing success and personal branding. Here’s a look at their story.
Tyler Reddick and Alexa’s high school love, marriage, and philanthropy
Tyler and Alexa’s love story is a classic Hollywood lore. The couple met as teenagers and grew close over the years before officially starting their relationship in 2018. After an engagement in May 2023, the couple got married in July 2024, at a lakeside ceremony at Lake Geneva, Wisconsin, surrounded by close friends, family, and NASCAR colleagues. As races stacked and schedules included heavy travelling, their bond got stronger with shared experiences, be it watching Tyler’s career rise at 23XI to creating a family. The Reddicks now live in Mooresville, North Carolina, with their sons Beau and Rookie.Alexa was born and raised in Chicago and balances her personal passions with her family life. As a social healthcare worker, she has worked on youth mental health support and environmental activism. Tyler and Alexa’s love story highlights the bold gestures that the NASCAR racers are often known for. In 2025, Tyler surprised Alexa by racing with her name on his No. 45 23XI car in a Mother’s Day tribute complete with a special Jordan Brand paint scheme celebrating her support and influence. This gesture explained not only their personal connection but also the beautiful relationship between family life on and off the track.
Tyler Reddick’s and Alexa’s combined net worth in endorsements and NASCAR salary
As of early 2026, Tyler’s net worth is estimated to be around $5 million, owing to his 23XI Racing salary, race winnings, and strong endorsement portfolio with brands like Monster Energy, MoneyLion, and the Jordan Brand. While the financial picture for Alexa isn’t tallied up in mainstream net worth lists, her work as an influencer and social healthcare advocate does provide depth and dimension to the family’s public profile.On the track, Tyler’s success, including his dramatic win at the Daytona 500 in 2026, continues to increase his financial standing and visibility. Off the track, Alexa’s advocacy and the journey they are on as a family anchor their public persona in something that their fans relate to and find inspiring. Together, the Reddicks represent the exceptional power of love, career, and personal values to propel wealth and influence in the high-stakes world of the sport of auto-racing.
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