Patrick Mahomes’ influence is extending far beyond the football field, and the latest shift in sports broadcasting is set to amplify that reach. ESPN’s new programming direction will spotlight women’s sports in prime viewing windows, placing the Kansas City Current, the NWSL club co-owned by Mahomes and Brittany Mahomes, into a brighter national spotlight. The move arrives at a time when women’s soccer and basketball are experiencing rapid growth, signaling a cultural shift in what mainstream audiences want to watch.At the same time, a new docuseries promises to bring fans inside the evolving world of the National Women’s Soccer League. The Kansas City Current, now valued at $275 million, will feature prominently in the project, offering a behind-the-scenes look at a franchise that has quickly become one of the sport’s most recognizable brands.
ESPN shift and docuseries boost Patrick Mahomes’ Kansas City Current’s visibility
ESPN will premiere NWSL: The Final Third on February 25, a three-episode documentary following the Kansas City Current, Angel City FC, and the Washington Spirit as their 2025 seasons unfolded. Director Marie Margolius described the storytelling scope, saying, “The three teams we embedded with were navigating very different realities as the 2025 regular season concluded. The drama that unfolded was incredible to witness.”The Current’s inclusion shows that it is both doing well in business and becoming more culturally important. The club was started in 2020 and made it to the NWSL Championship final in 2022. They have built a loyal fan base by investing heavily in facilities, recruiting players, and making sure fans have a good time. Brittany Mahomes played college football at the University of Texas at Tyler and then professionally in Iceland, which makes the ownership group’s dedication to the sport more real.ESPN’s broader strategy reinforces that momentum. Beginning in 2026, the network will launch Women’s Sports Sundays, replacing Sunday Night Baseball, which moves to NBC after a 35-year run. The new block will feature NWSL and WNBA matchups over nine consecutive weeks, totaling twelve games. Advertisers have already expressed strong interest, signaling confidence in the growing market.“Women’s sports are experiencing continued momentum,” said ESPN executive Rosalyn Durant. “Women’s Sports Sundays is ESPN’s next step in meeting that demand,”With expanded broadcast coverage, social media integration, and documentary storytelling, the Kansas City Current stand poised to gain unprecedented mainstream exposure. For Patrick Mahomes and Brittany Mahomes, the project reflects more than ownership. It represents a long-term investment in the future of women’s sports and a commitment to elevating the game for the next generation.
About the Author
